In 1872, Aaron Montgomery Ward establishes the nation's first mail-order business at Clark and Kinzie Streets. The first catalog consisted of a single-sheet price list offering 163 items. The company adopts the slogan "Satisfaction Guaranteed." In fact, he was the first retailer in the United States to guarantee satisfaction to his customers. By 1904, the catalogs weighed a hefty four pounds each and were mailed to three million customers.
His other great contributuion was fighting for Chicago's open front yard ... Check out the Previous Post.
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